Seth Godin: The Media Markets
Seth Godin is known for his marketing expertise. In fact, I'm reading his book Meatball Sundae right now. As such, Seth is (to my knowledge) apolitical.
In the political world, we read a lot about "media bias". Doubtless, there are publications who write with a selected point of view in order to attract and inform those with that same point of view.
As Seth points out, there is one universal bias that all publications have. They want to sell their product. Seth has some wonderful examples of that in his blog.
Thanks to my brother Sam for pointing out the article. Here's a link to it.
http://sethgodin.typepad.com/seths_blog/2008/05/the-media-marke.html
In the political world, we read a lot about "media bias". Doubtless, there are publications who write with a selected point of view in order to attract and inform those with that same point of view.
As Seth points out, there is one universal bias that all publications have. They want to sell their product. Seth has some wonderful examples of that in his blog.
Thanks to my brother Sam for pointing out the article. Here's a link to it.
http://sethgodin.typepad.com/seths_blog/2008/05/the-media-marke.html
Comments