From Seth Godin's Blog: Marketing Lessons from the US Election
Yesterday's Weekly Ezine was about how President Elect Obama built his winning coalition.
Seth Godin echoes that theme with this blog entry. Here's an excerpt.
" Barack Obama also had a challenge. He knew that the traditional base for Democratic candidates wouldn't be sufficient to get him elected (it had failed John Kerry). So he too set out to weave a new tribe, a tribe that included progressives, the center, . . ."
Read the rest of the article here.
http://sethgodin.typepad.com/seths_blog/2008/11/marketing-lesso.html
Seth Godin echoes that theme with this blog entry. Here's an excerpt.
" Barack Obama also had a challenge. He knew that the traditional base for Democratic candidates wouldn't be sufficient to get him elected (it had failed John Kerry). So he too set out to weave a new tribe, a tribe that included progressives, the center, . . ."
Read the rest of the article here.
http://sethgodin.typepad.com/seths_blog/2008/11/marketing-lesso.html
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