One of our guests today on Car Concerns (thanks to the efforts of Executve Vice President Marc Cannon of Autonation) was Lori Ann LaRocco. Ms. LaRocco is a producer for CNBC's Squawk Box.

She has written a book called Thriving in the New Economy. The book is a compilation of interviews she has done with high profile business notables about how to grow your company and thrive, even in the kind of tough economic times we have now.

The book does sound interesting. One of the points she made was about how each of the executives in her book are noted for the ice water in their veins and their ability to be unemotional in confronting their problems. Based on her descriptions, this is a book I think would be worthwhile reading.

What I found amusing about the interview was this. If you go on Amazon and read the first few pages of the book, you'll find an interview with (actually what appears to be an essay by) a Larry Lindsey. Lindsey decries what he describes as our rejection of using "analytics" in discussing and solving our problems. During the interview, however, LaRocco instantly and easily adapted the CNBC partisan rhetoric regarding what a disaster Health Care Reform was for business and the "Obama Administration's assault on capitalism." So much for analytics.

We had a brief exchange about that at the 18 minute mark in the first hour.

The link to LaRocco's book via Amazon is is here.

http://www.amazon.com/Thriving-New-Economy-Lessons-Business/dp/0470557311/ref=sr_1_1?ie=UTF8&s=books&qid=1262712064&sr=1-1#noop

If you would like to listen to the interview, then you need to listen to Car Concerns now through the Lifestyle Talk Radio Network. Here's a link to the archives.

http://www.lifestyletalkradio.com/weekday_hosts/archives/carc.shtml